Manchester Metrolink 3A is the first stage in the extension of Greater Manchester Passenger Transport Authority's Manchester Metrolink light rail network, extending the existing routes to Rochdale and Oldham, Droylsden and Chorlton-cum-Hardy/St Werburgh's Road.
With significant impact upon stakeholders and a chequered past (at one point, funding was withdrawn and later reinstated), the need for a structured communications plan to position the project and generate advocacy amongst stakeholders at all levels was critical. Quill Power Communications was contracted by the delivery partner, Parsons Brinckerhoff, to produce this strategy during a six month period (August 2007 to February 2008), incorporating a core brief to be used by the project team and client communication's team.
The strategy also focused on public relations and media management and recommended the appointment of a dedicated Metrolink 3A Communications Officer to deliver the strategy and act as interface between the project and the Greater Manchester Passenger Transport Executive communications team. The strategy also complemented the separate Stakeholder Strategy.
As with previous assignments, Quill Power, represented by Nigel Barber, formed part of the delivery partner's project team for the duration of the contract, working closely with GMPTE's communications team to ensure consistency and continuity.
"Nigel was the senior professional communications and media relations
practitioner in the Delivery Partner team responsible for planning
the £600 million extension to Manchester's Metrolink tram system.
"Nigel was responsible for the delivery of the Communications and
Stakeholder Engagement strategy for this project. The strategy was
comprehensive, covering PR, media, stakeholder and internal
communications and was highly rated by the client, GMPTE.
"Nigel was excellent at maintaining good relationships between the
Delivery Partner and Corporate Communications teams, working
successfully in a complex matrix management environment. Personally and professionally I found Nigel to be a pleasure to work
John Barbour, Department Manager, Corporate Communications,